We launch and grow brands on TikTok Shop.
Platinum is a certified TikTok Shop Partner in Beverly Hills. We set up your shop, seed it with creators, scale it with ads and live selling, and track every number in Platinum OS.
Two ways to launch on TikTok.
Pick how involved you want us to be. Both run on the same team, studio and Platinum OS.
We buy your inventory and sell it on our shop.
We place a purchase order, take the stock into our distribution centers and sell it on our own TikTok Shop. You are paid for the goods.
- We buy outright. Purchase order at agreed cost.
- We hold the stock. In our US distribution centers.
- We sell it. Through creators, ads and live.
- We handle the rest. Orders, returns and customer service.
We run your shop. You keep the inventory.
You keep your inventory and your TikTok Shop. We run the content, creators, ads and live selling on your handle, and report to you every week.
- Shop operations. Setup, listings and account health.
- Creators. Outreach, samples and affiliate management.
- Content and live. Filmed and streamed from our studio.
- Ads and reporting. GMV Max (TikTok’s ad product), reported weekly.
Platinum Insights.
Long-form articles from the people running shops every day. All articles →
Why Your Amazon Strategy Won't Work on TikTok Shop
Amazon captures purchase intent; TikTok Shop creates it. Four things that don't translate, and what works instead.
How we grow a brand on TikTok Shop.
The same four stages for every brand, whether we buy your inventory or run your shop. Each one builds on the last.
Build & Integrate
We set the shop up properly before a single video goes out, so the products creators push are ready to sell.
- Shop setup, compliance and listings
- Catalog and orders wired into Platinum OS
- About five hero products picked
- Pricing calendar and a TikTok-only offer
Launch & Seed
We get product into the hands of creators who already sell your category, and fill your feed with videos from our studio.
- Samples to creators already selling your category
- 7,000+ videos a month from our studio
- First 100, then 500 affiliate videos
- Leaderboard challenges timed to platform campaigns
Scale
When videos start converting, we add fuel: ads behind the winners, the big platform campaigns, and live selling from our studio.
- GMV Max ads behind the videos that sell
- Monthly TikTok campaigns, up to Super Brand Day
- Live selling from our studio
- Restock weighted to what is moving
Track & Iterate
Everything runs through Platinum OS, so every week we can see what sold, where it came from and what to change next.
- Creators, ads, live and orders in one view
- Amazon and your own site, read weekly
- Weekly report with next week's plan
- Budget moved to what is working
Creator videos made for the TikTok feed.
Deals, recipes, side-by-sides, unboxings and reviews: a slice of the affiliate videos behind one brand we run.
Covers from affiliate videos for brands we run. Shown without creator names.
In-house order fulfillment. Full buy/sell capabilities.
Platinum is the commerce arm of a consumer-products distributor shipping since 1983. That is why we can buy inventory outright and ship every order ourselves. See fulfillment →
Every number in one place.
The software our team runs every shop on. You get a login to the same view: creators, ads, live, orders and the halo on Amazon and your own site. See Platinum OS →
Performance
Measure halo effect.
Shoppers see your product on TikTok and buy it wherever they already shop. Platinum OS reads your Amazon and own-site sales against an 8-week baseline, so you see the whole effect, not just the TikTok number.
Annual Ecosystem Partner of the Year.
TikTok Shop named Platinum its Annual Ecosystem Partner of the Year.
"Platinum Commerce helped us launch on Amazon and TikTok Shop, which doubled our D2C revenue overnight."
Jason S., VP, Monster Audio USALet’s get you launched on TikTok Shop.
A 30-minute call with our team. We’ll tell you whether TikTok Shop is a fit for your products and how we would launch them.